Everyone enjoys a good story, but what happens when data is thrown in?
It gains a lot of credibility. A product of the mind may become a reality
when creativity is combined with solid data. What was the end result?
People begin to pay attention to the storyteller and seek more
information.
It is as old as humanity to tell stories. Others used to gather around the
fire to tell stories that were designed to teach lessons and move people.
The effect of the story was determined by the actions people made as a
result of hearing the stories at these meetings. Later, television and
other forms of media brought a new method of telling stories.
A mobile narrator has come today.
Technology has had a significant impact on how we live and what
inspires us to act; for eCommerce businesses, this has opened up dozens
of new new ways to reach out to customers.
The aim of content is to give value and assist customers in making a
purchase choice, while engaging Web stories are a strong method to
stimulate attention and humanise a brand. When people buy a product,
they are influenced by the emotions that a brand generates in them.
When a compelling Web story is combined with the right channels,
it may help a firm stand out and create a high-converting content
journey.
There is no right or wrong solution to the question of whether copy
should be long or short. Customers differ in their preferences; some are
visual, while others are auditory; however, the content should always
convey a clear message. Avoiding limited observations and instead
relying on the confluence of genuine data and imagination is the key to
conveying a great message.
For example, if you start testing your keywords with the app listing on
Shopify, you can quickly figure out what form of message/story works
best for your audience, and then apply and scale it on your landing
pages, advertisements, and videos.
You'll save money, time, and effort as a result of this. Incorporate some
dynamic extensions into your copywriting as well. Combine text with
web stories to experience the wonders of shoppable content.
Although content think this is good, don't forget that data is the wise
ruler. For a successful marketing plan, social metrics and listening are
essential. As they scroll and communicate on social media, people are
more likely to take more specific activities.
In fact, 75% of consumers respond in some way to adverts they
encounter on social media. Knowing this, social profiles are an excellent
location to humanise a business, exhibit your products in a natural
setting, and tell Web stories in a natural way (who doesn't want to go
viral?). The Web story is the most potent form of human communication
that emotionally connects with us and frequently motivates us to take
action.
Keep in mind, however, that evaluating the quality and performance
of social media content may help you improve revenue growth as well as
branding.
When appropriately planned and managed, dynamic visual content,
gifs, Web stories, and films may surprise viewers. Until 2019, video was
the most successful, and shortly after, client habits and desires were
assessed to the point of immediate consumption. Fast, dynamic, and
fascinating material that customers can ingest at a glance – while they
dine, travel, wait in line, and spend leisure time – is the shortcut to
attracting their attention.
The most effective marketing tools, in one form or another, are Web
stories. According to some estimates, up to 70% of online businesses
will have stories on their websites by the end of 2022, and (unlike
Instagram and social media), such Web stories will be completely under
their control, with infinite room for presenting the Web story. This
includes a wide range of options for connecting and showcasing
products.
The engagement with your consumers will create a great shopping
experience, which will significantly effect sales and retention, thanks to
engaging aspects in Web Stories. In addition, uploading user-generated
Web stories on your website might be a game-changer in terms of your
storytelling methods. Even yet, if those Web stories aren't written with
your consumers' thoughts in mind, you'll see desertion and, most likely,
less success.
Analyze your Web story's performance and make adjustments as
needed to create exceptional content.
The significant rise in web traffic this year means retailers have a chance
to gain big or lose big.
The market appears to be bigger than it has ever been, and the
regulations are changing. People have been compelled to turn to
e-shopping as a result of the worldwide crisis, which has worsened
already heavy traffic. Merchants competing for their attention are well
aware that if they don't keep up, they will lose a lot of money.
The information you create for the web should be interesting,
interactive, and visually engaging. It should rapidly assist your clients
in making the best selection possible and lead them through the buying
process. Those who are early adopters are the ones who will survive and
gain. In today's fast-paced competitive environment, swift actions and
content revisions are critical.
This includes using a Web storytelling format that people enjoy and
sharing it in places where they are unfamiliar (social media). Try
sending an SMS, sending an email, or putting a Web story on your
website as a highlight.
Customers have become bored, blind, and frustrated as a result of dull
and pushy advertisements, terribly convincing landing pages, and
manufactured brand promises.
Even though they're scrolling, they have selective vision – how about a
custom-made compelling Web story? What if your landing page
transforms from a large webpage to a short, engaging, and trustworthy
Web story?
Web stories have shown to be the most effective landing pages for
converting modern clients while also increasing loyalty and trust.
Shopify has a Flykup platform that lets businesses create an immersive
shopping experience, among other tools for generating web stories.
We bring the familiar tappable format to the open web by supporting
influential mobile-first experiences.
Flykup enables merchants and brands to break away from a closed
social media environment and offer relevant contextual information to
their customers while maintaining complete control (and ownership)
over their content.
Customers that are bored of the same old marketing approaches may
be re-energized by creating high-quality Web storytelling content,
generating new leads, and building customer connections.
Content has changed as a result of increased eCommerce competition.
Consumers are constantly on the lookout for better online experiences,
and shoppable content is gaining traction.
Analyzing your shopping experience data may help you figure out
which kind of Web stories have the most influence on your clients, as
well as which parts of the funnel need to be modified on the technical
side.
What are the regions that limit interest and purchasing intent? Is your
call to action strong enough to compel others to take action? Is your
chosen payment method appropriate? What happens if the engagement
doesn't work out? Monitoring your customers activities, personalities,
and requirements may help you spot potential threats and income
possibilities (Checkout Zen makes this easy).
Adopt a great Web storytelling solution, and you can be assured that
your clients will be not only engaged, but also more involved and
impressed than ever before.
Schedule free Demo By joining up for a free trial with Flykup, you can
begin telling your users their Web Story right away.
Flykup is a B2B Web Story platform whose offerings allow any website
or app to publish their own Web Story content or leverage the Flykup
content library, increasing engagement and conversions while also
giving them access to their own traffic data and the ability to monetize
through ads. Flykup mission is to empower the open web with tools
that enable Stories engagement outside of the walled gardens.