Unfortunately, there is no hard and fast rule for responding to the
question presented in the headline of the article - but that doesn't mean
you should stop reading; there's plenty of interesting material ahead.
What encourages engagement and what doesn't depends on a variety
of wholly distinct and situational factors, which are different for each
organisation. As marketers, content teams, community managers, or
whatever other title you have, all we can do is offer ourselves the best
chance of capturing a user's attention. This article will provide you
with some suggestions for some of the finest ways to enhance user
engagement and the benefits it can bring to your company.
The amount of people who are actively engaged with your app or
website over a period of time is referred to as user engagement.
This effectively determines whether or not your users discover value
in your offering. It's a very important statistic and a good indicator of
overall business health, and it can lead to some genuinely amazing
things *cough* revenue.
The engagement rate is a good counterpoint to the churn rate, because
when one rises, the other must decline. As a result, any organisation
worth its salt must keep engagement metrics as a key performance
indicator in mind.
Remember that no two users are the same, and no two user journeys
are the same, so any attempt to improve engagement involves flexibility,
innovation, and a thorough grasp of what your users demand.
And, of course, Flykup's Web Stories.
Developing a habit is one of the most difficult things to do, and using
an app or website frequently is no exception. When considering how to
boost user engagement, consider how to handle the first user
interaction. If getting started is difficult or awkward, chances are no
one will bother. Onboarding is a crucial component of the user
experience and is essential for getting a relationship off to a good start.
Web Stories can help with this because they are highly engaging and
can lead a user through each phase of onboarding, as well as show them
around your app or website and point out valuable features. You can
also utilize Web Stories to deliver new features directly to the user as
you add them. The faster you can lead your user to that "a-ha!"
moment, the more likely they are to include you in their content
consumption cycle.
It may seem like basic advice that belongs on a dating blog, but it's just
as crucial for user engagement. Consider a time when you were really
paying attention to someone who was simply talking at you, droning
on and on nonstop, just saying stuff at you and not allowing you to say
anything – kind of like this post... If you're nice, you'll usually let
them speak for a while before gradually ignoring them until they
become pleasant background noise. Businesses who do not allow their
customers to have a say are in the same boat. Their updates become
background noise that is easier to tune out than to pay attention to.
However, if you can establish a two-way dialogue with your users, you
can begin to form a genuine relationship with them. You can start a
discussion with your users and get them actively engaging with you on
your app and website by using Digitelic engagement units like polls
and quizzes. It also allows you to conduct vital market research by
allowing you to see what your engaged users want to see made.
Which brings us to the next rule of user engagement: keep it fresh -
and we're not talking about vegetables. People won't bother looking
if you don't have anything new to show. As a result, having new content
to present your users on a regular basis will keep them coming back for
more. With the 'New' tag suggesting Web Stories they haven't seen yet,
Web Stories can be a terrific way to display the most recent stuff you
publish. When you're short on time, Web Stories is a great way to pass
the time because it's a highly visual and interesting piece of material.
They can assist in making your app or website a go-to source for
information.
It also helps in ensuring that the information is engaging and
interactive, so that your users appreciate what they're viewing and
return to see if you've added anything new. Users will return for more
if your material is updated on a frequent basis.
Regular material, on the other hand, isn't enough to keep a user
coming back. The content you create must be tailored to each
individual user. Even if you want to make a Web Story about an
outstanding expose on the latest season of Baking With The Bachelor,
it may not be a good fit for your audience group - for reasons we don't
understand. Your content must provide value to your audience in order
to resonate with them.
However, because each person is unique and what they want to see
differs, you must create diverse content. You can utilize categories in
Flykup to ensure that relevant material is displayed across numerous
Web Stories. Web Stories can be used in a variety of contexts;
for example, a Sports app with distinct sections for different sports or
even different teams within the same sport. You'd be irritated if you
were a Lakers fan and constantly seeing Celtics content.
With categories, you can keep these renowned Web adversaries apart
while keeping both users pleased, resulting in a fantastic customer
experience.
You'd be hard pressed to find someone who disagrees with video's
ability to capture and hold our attention. Take a look at Instagram
Stories. Take look at it. Look. You've just lost 2 hour of your day on
video without even realising it!
The efficient use of video is a pillar of user engagement, however
excessive use can dull the effect and exhaust your consumers.
Web Stories are a fantastic format for combining video and text
because they allow you to deliver a fast story on your own terms.
Video storytelling is a difficult skill to perfect, and we'll be sure to
write a post about it in the future; in the meanwhile, Flykup analytics
allows you to track the engagement rate of each Web Story in real time.
You may adjust your content to the stuff that your users engage with
the most by observing what works and what doesn't.
With that in mind, remember to stay true to your brand's identity
When it comes to seeking interaction, it's easy to lose track of
authenticity as trends rise and fall. While riding a volatile content
wave can be beneficial in the short term, if you devote yourself to
pursuing pure engagement, your users will lose trust in your company.
Authenticity is important to 86 percent of consumers when determining
which brands to buy. You must know yourself as well as your users
when designing your Web Stories. You can develop genuine, deep
connections with your users and increase their willingness to engage
with you by being true to your brand. You can be more personal and
share items 'in your house' by inviting a user into your life using
Web Stories. While social media appears to be performative, a Web
Story on your app or website is something to be shared, not something
to be seen.
There are no hard and fast rules for increasing user engagement, and
what works for one company may not work for another. There are
more options than ever before for engaging and retaining your users
attention. To increase engagement, organizations must be proactive
and connect and communicate with their customers at all times.
You can show consumers what they want to see, assist them navigate
your business, highlight improvements, and keep them coming back
for more by providing a regular and great stream of Web Story content.
Using Flykup to create and publish Web stories puts you in the greatest
possible position to maximize user interaction.
By joining up for a free trial with Flykup, you can begin telling your
users their Web Story right away.