The Giants of the Platform are
starting to fade away : Flykup
Officially Launches Open Web
Story Platform

To empower brands, retailers, and publishers in
preparing for the future of engagement and
ecommerce, Flykup offers business momentum as
well as practical insights.

Flykup, the Web Story platform designed to bring a shoppable,
livestream video experience to any website, today released its series
of predictions for the engagement, video, and web spaces in 2022,
standing at the forefront of digital engagement for internet 3.0 and
helping to redefine the relationships brands, retailers, and publishers
have with their customers.

Now, as the industry looks ahead to the next 12 months and beyond,
Flykup's experts have compiled a list of critical predictions based on
their experience as market leaders and insights gained from their work
with some of the world's most innovative companies. Among their
forecasts are:

The "platform era" is coming to an end, and the internet's transition to
version Web 3.0 is ongoing: Social media platforms have outlived their
usefulness. Over the last decade or so, the social media giants have
acquired a lot of ill will as they've concentrated power—and viewers.
Users and businesses will continue to migrate away from platforms as a
result of their incompetence and unwillingness to prioritise user privacy
and safety, as well as their failure to provide brands and organisations
with a winning chance at engagement. As a result, the ongoing
transition toward internet 3.0, a decentralised online ecosystem in
which traffic, commerce, engagement, and conversation are all
distributed equally over the open web, will continue to accelerate. New
technologies, such as Flykup's web story and live streaming solutions,
are serving as the framework for internet 3.0, allowing individuals and
businesses to create immersive experiences on their own digital
properties, rather than depending on social media walled gardens.

The streaming revolution has already begun: Two-thirds of Chinese
customers say they bought anything via Livestream in the previous
year, and Livestream sales are predicted to hit $423 billion by 2022.
By American standards, the rapid spread of Livestream shopping may
seem outlandish, but consider the roaring popularity of home shopping
television networks like QVC in the 1990s, which operated on a similar
model. Furthermore, the streaming eCommerce massive wave has
already hit our beaches. The importance of real-time, compelling,
shoppable video is being recognised by Indian merchants. Although
some early forms of Livestream shopping (hello, Amazon Live?) were
choppy at best, more engaging, organic, and immersive Livestream
formats are emerging. And, as millennials—particularly Generation
Z—gain purchasing power, Livestream eCommerce will only rise in
India. companies realise that shoppable video can be done on their own
sites and on their own terms.

Karthik Pillai, Founder & CEO

Purchases aren't made in a vacuum, thus media and commerce are
merging. Consumption of content doesn't work in the same way.
Everyday life, including what we see, hear and experience online
through content consumption habits, affects our shopping decisions the
purchasing funnel is lengthy and convoluted. The distinctions between
commerce and media will become even more blurred in 2022.
Consumers will increasingly choose online experiences that allow them
to interact with peers, learn about and discuss things, and purchase
them without having to leave the site. Stores will be converted into
studios, and studios will be converted into stores. Publishers will
continue to promote commerce and live-shopping features. The open
web will be used to share the new engagement, discovery, and income
paths.

Piruthivirajan Gopal, Co-Founder & Chairman

Retail media will expand and change: Retail media is still a nascent
industry, but as companies shift away from social media platforms,
we expect retail media to develop in lockstep. Instead of indirectly
targeting target audiences on social media, away from the point of
purchase, brands are attempting to carry their messaging to the areas
where people shop. Even Nevertheless, as retail media expands, the
model will need to evolve. The vast bulk of retail media is now
display-based, but as customers seek the same dynamic experience
they receive on social feeds, this will need to change. We'll see a
significant increase in the field as retail media grows to harness video,
especially shoppable video.