Flykup launches Open Web Stories
&
Story Shopping for brands

Flykup is an open Web Story platform for publishers and companies.
Businesses and companies will now be able to sell their items through
Story Shopping and Web Stories, thanks to their open web programme.
On the 18th of April at 2 PM, Flykup will launch its Web Stories and
Story Shopping.

Flykup's open web presence has made them a national hero. Brands
will be able to expand their e-commerce ubiquity based on Flykup's
open web shoppable Stories debut, thanks to their unique Story
Shopping and e-commerce capabilities.

Brands and ecommerce platforms can sell products on their own
website using Flykup's Web Stories and Story Shopping.

"There is a big shift in the way people across the globe and in India
shop today," claimed Flykup Karthik Pillai, Founder & CEO.
Consumer behaviours have irreversibly changed as a result of the
pandemic, and online buying has mostly supplanted brick-and-mortar
establishments.

Consumers, on the other hand, miss out on a "serendipitous store-like"
buying experience when they shop online. Brands who can effectively
combine the delight of brick-and-mortar buying with the convenience of
internet shopping will emerge as winners in this arena."

Story Shopping, Flykup's commerce solution, will provide a superior
purchasing experience for their partner brands and will revolutionise
the way people shop online . On April 18th, consumers will be able to
try out the Digitelic story shopping experience.

Live Stream sales have been recognised by some of the world's most
well-known businesses. Samsung, Adidas, Tommy Hilfiger, and Aldo,
to name a few, have revolutionised the way companies interact with
their audiences and sell online. In fact, this industry is predicted to
increase at a 28 percent CAGR globally by 2027, to a market size of
247 billion dollars.

Flykup is at the forefront of these advancements, and with Flykup's
Story Shopping' commerce strategy, advertisers can influence purchase
without interfering with the viewers' experience.

"It was crucial for us as a business tool to make it easier for brands to
harness the advantages for mobile vertical Stories, e-commerce, and
Web Stories combined with the unrestricted reach on the open web,"
the Founders continued. As a result, rather than devoting key resources
to building this capacity, brands can enable it with a simple integration."

With e-commerce becoming the norm, competition will be just a click
away, and providing a superior online shopping experience will be the
single most essential factor in a brand's success. Brands will be able to
add that all-important shopping experience secret sauce' for their users
with Flykup's story shopping and Web Stories functionality."

Leading worldwide firms have already made billions through Live
Streaming purchasing, and this trend will continue in India. Brands
will be able to not only develop that distinction but also pandemic-proof
their business by creating immersive engagement with Flykup's Web
Stories shopping capabilities, thanks to a strong blend of story
shopping and Web Stories.

Flykup's story shopping initiative will not be bound by the restrictions
of an app or social media, but will instead help brands harness the
power of the open web with unlimited reach and, more importantly,
first-party data to target audiences and drive superior ROI. Flykup
has an enormous partner network that includes publisher partners like
Google.

To learn more about what we can do for your brand, book a demo
with us and let us show you how Flykup can improve your website's
user experience and boost consumer engagement.