With video content contributing for
60% of all internet traffic, it's no
surprise that it's the king of all content formats! Remember
when a
striking image and a witty blog were all it took to attract
someone to
click on your content? Sadly, such days are no longer with
us.
In the last ten years, the 'experience' of digital publication has
changed dramatically. It's no longer enough to have a text + image-based
content structure to keep your audience's attention.
Because short-form video content has absolute dominance on social media
platforms, digital publishers are turning to vertical videos to increase
site traffic and client retention.
Are you yet to be a part of the digital revolution? You won't be left
behind, don't worry! We've got all the details on how the online
consumer experience is improving and what it means for the digital
publishing industry.
Today's digital publishing world is more difficult than ever. Given the
vast number of platforms, marketing channels, brands, and content
available, the battle for client attention is tough.
The most important goal for most digital publishers is to increase site
traffic.
Publishers must disclose their site data and give value to the
advertiser in order to market their website as a profitable platform for
ads. The more traffic a website has, the more likely an advertiser will
pick it over its competitors.
Unfortunately, digital publishers are reporting a significant drop in
site
traffic.
The International News Media Association
performed a research
in 2021 on 20 national and metro publications in
the United States. The
findings revealed that
national publishers saw a 24 percent drop in site
traffic and metro
publishers saw a 19 percent drop in site traffic.
The increase of short-form video content, which diverts a substantial
portion of the audience base from digital publishers to social media
platforms, is one of the key causes for this unfavourable trend.
Publishers are under pressure to make their websites stand out and
attract more visitors as more advertisers seek visibility for their
adverts. This may explain why we see established digital publications
experimenting with video forms.
According to Bitkom, a German trade organisation, 72 percent of all
media businesses are adopting new strategies and changing their present
business models to deal with digital disruption.
So, if you're having trouble generating high site traffic and keeping
user retention, consider asking yourself, "What could I do differently?"
The most popular digital content types right now are short videos,
web
stories, and live videos. According to Responsify, websites that
include
videos have a conversion rate of 4.8 percent, compared to 2.9
percent
for those that don't.
This multimedia format's emergence has taken the globe by storm.
Consider all of the market's major brands: they're all leveraging this
crucial content creation format and incorporating it into their business
models.
So, if your website hasn't yet moved to the new digital order, now is
the time to consider switching.
You're in the business of telling stories as a conventional digital
publisher. Adapting to the short video web stories kinds of content
development can help your brand in the following ways:
Convert Blogs to Videos
for a More Impactful Storytelling
Experience – According to a recent
Databox poll, 74% of respondents
feel videos are more successful at
generating leads than blogs.
With internet users attention spans
shorter, it's more probable
that they'll watch a brief video than than
read a full-length blog. Adopting a
short video web stories form of
storytelling to catch and keep your
user's attention might be more
powerful for your brand.
Make Your Audience Have an Immersive User Experience – An
immersive experience is proving to be essential for better engaging your
target audience with your information. User engagement is strong on
social media platforms because they can provide a high-quality,
immersive experience to their consumers. Using technology will also
interest your users and keep them coming back.
Use Live-streaming to Increase Ecommerce Revenue – According
to McKinsey, users' purchasing experiences have been altered by live
commerce. Consider China, where the live-commerce business is
expected to reach $171 billion by 2020. When it comes to e-commerce,
we strongly advise using live-streaming to provide your customers with
a more engaging and dynamic purchasing experience on your website.
Did you know that if a company video is under a minute long, 68
percent of consumers will watch it? (Vidyard) This is a strong evidence
of the strength and appeal of short-form videos, which outperform all
other content formats in terms of return on investment (RoI).
We help clients harness the potential of short video web stories and
effortlessly incorporate them into their brand narrative at Flykup.
We'd like to share the story of BabyOrgano, one of our clients, to show
this transformation process.
There's more to come! Here's how Flykup can help you improve your
brand's visibility and user experience:
1. User Experience That Is Engaging – Our vertical short videos Web
Stories are engaging and immersive, delivering your brand messaging in
an interactive and immersive way. When you use this style, you'll see an
immediate improvement in your site's engagement numbers.
2. Modern Users Will Appreciate The Tappable Format – Our Story
format units enable us to provide a 'Tappable' experience for users who
prefer to view content on their phones. The modern consumer highly
prefers this format of content consumption.
3. Increased Traffic Monetization - We boost your site traffic by
modifying your content publishing format to keep up with the newest
trends, allowing you to monetize this traffic to its maximum potential.
There's more to come! Here's how Flykup can help you improve your
brand's visibility and user experience:
You must adapt or die in the ever-changing digital world. We assist
traditional digital publishers in optimising their development potential
by assisting businesses in adapting to the digital revolution of
short-video-Web Stories driven storytelling.
To learn more about what we can do for your brand, book a demo with
us and let us show you how Flykup can improve your website's user
experience and boost consumer engagement.
Flykup is a B2B Web Story platform whose offerings allow any website
or app to publish their own Web Story content or leverage the Flykup
content library, increasing engagement and conversions while also
giving them access to their own traffic data and the ability to
monetize
through ads. Flykup mission is to empower the open web with tools
hat enable Stories engagement outside of the walled gardens.