You may have come across the word "user engagement" circulating
around the web but didn't want to go down a rabbit hole to describe it.
Because user engagement may be a very wide concept, we've split it
down to help you understand this trendy buzzword. Continue reading
to discover more about user engagement and how to develop effective
techniques to keep your consumers interested in your product or
service.
In general, user engagement refers to all interactions that a consumer
has with your product. These interactions are provided by you, the
business, and it is up to the client whether or not to complete them.
There are several things that might fit under this category, therefore it
is critical to establish which interactions are important to your brand.
Many businesses, for example, use bounce rate or page views as key
engagement performance measures.
You may be asking why this is important, but there are several reasons
why this measure should be on your attention. The next section will
explain why interaction is so important.
User involvement is critical to a company's success. High audience
engagement indicates that they have formed an emotional bond with
your brand and are strongly retained. This makes it easier for you to
expand since you know you have a core client base that isn't going
anywhere (and their wallets aren't either!). Users who are actively
engaged are more likely to become brand loyalists. Overall, having
engaged consumers is a really organic and sustainable strategy to
expand your business.
User engagement, as previously stated, may relate to a wide range of
activities performed by your audience. These activities will subsequently
be measured and tracked, resulting in engagement statistics. There are
several methods for tracking engagement data, and the method you use
will ultimately rely on the type of engagement you want to track. Social
media engagement indicators including likes and shares, app downloads,
bounce rate, time on site, pages per session, and monthly active users
are the most common engagement metrics to track. Aside from these
well-known metrics, you may track a wide variety of custom events.
While they all measure various user interactions, each of these metrics
is critical to your company's performance. Having clients leave your site
right away, whether you're selling hoodies or digital courses, is never a
good indication, so pay attention to how customers interact with your
offering.
Because high user engagement is so important, having a great user
engagement plan is something that every successful organization should
have. It cannot be overstated that while user engagement is unique to
each company, each company's approach should be as well. We'll go
through a few engagement-boosting tactics below, but feel free to adapt
them to your company's needs or use them as a jumping-off point.
The first step in any strategy to boost engagement is to provide your
users with an engaging experience. According to Adobe, 38% of
consumers will abandon a website if the content or appearance is
unappealing. This implies that even if you're giving the most useful
content possible, if the experience isn't amazing, a huge chunk of
potential consumers won't pay it the attention it deserves. There are
several methods for creating excellent user - experience that also boosts
user engagement. We recommend directing your users, removing
barriers, and using the foot in the door strategy as three effective
methods.
We touched on the most popular metrics to measure within user
engagement in the previous section on engagement data. These include
social media engagement, app downloads, bounce rate, time on site,
pages per session, and monthly active users, to refresh your recollection.
Any statistic that determines what your audience loves and dislikes is a
good way to track user interaction. Furthermore, the user engagement
approach you deploy should be driven by these Key metrics. For
example, if you want to lower your bounce rate, your strategy should
differ from one aimed at increasing social media likes and shares.
Providing entertaining content for your audience is another excellent
strategy to enhance engagement. Text alone does not impress the
majority of consumers in today's digital world. Audio and visual
experiences, such as video content that complements your blogs, are
also important to users. We recommend that you vary your content
approach in the same manner that you would diversify your revenue
rather than depending on one source. To manage your content strategy,
create a monthly content calendar with various cadences for each form
of material, such as text-based, graphic, and so on. Also, make sure that
all of the information you publish in this order is interesting and
relevant to your audience.
It's critical to keep optimising as you try out all of the numerous
approaches listed above. Split, or A/B, testing is a terrific approach to
assess what's working and what isn't. You would test two variations of
the same asset and present them to equal halves of your audience using
this strategy. Because data does not lie, this is a highly useful tool for
guiding you down a successful road to engaging with your audience.
You can fine-tune exactly what keeps your consumers coming back and
how to always maximise their experience as you A/B test.
We've covered a number of methods for increasing user engagement,
but we've saved our best-kept secret until the very end. Going back to
our suggestions on experimenting with different types of content, we
said that content that provides a more engaging experience for the user
than text alone may significantly enhance engagement. What could be
more interesting than a video? Short-video Web Stories, in particular,
which are essentially the open web counterpart of the popular social
media "Stories." The inclusion of these short videos web stories is a
good approach to boost engagement metrics like page visits and bounce
rates. Your target demographic is already viewing video on other
platforms, with an average of 40 minutes per day spent on Youtube and
52 minutes per day on TikTok. Why not use short videos Web stories
to showcase your products and services on your website? Flykup allows
you to create a seamless Web Story experience to your website without
requiring any coding knowledge—and it's completely free! Why not
make the most of your users' attention?
Schedule free Demo By joining up for a free trial with Flykup, you can
begin telling your users their Web Story right away.
Flykup is a B2B Web Story platform whose offerings allow any
website or app to publish their own Web Story content or leverage the
Flykup content library, increasing engagement and conversions while
also giving them access to their own traffic data and the ability to
monetize through ads. Flykup mission is to empower the open web
with tools that enable Stories engagement outside of the walled gardens.