How to Make an Immersive Video That
Sells Your Product

How to Make an Immersive Video
That Sells Your Product

Creating a product video is a marketing trend you can't afford to
overlook. If you don't trust us, have a look at the studies.

Consumers would prefer watch a video than read a block of text,
according to leading marketers. In fact, when compared to the identical
content in written format, the visual aid offered by video will help
your viewers recall over 95% of your video's message.

It's time to go back to the drawing board if product videos aren't part
of your marketing plan. Here's everything you need to know about
launching a product video marketing campaign.

What is the concept of a product video?

Product videos are an effective selling tool in marketing since they
showcase, illustrate, and even promote the product being sold. The goal
of product videos is to leave a lasting impression on your target
audience by using smart images and music to connect with them on an
emotional level.

Product videos have the ability to captivate your audience in a way that
product photographs and descriptions just cannot. That isn't to say that
product videos are a one-size-fits-all solution. It's one thing to
create aesthetically engaging video content, but it's also crucial to
consider where your buyer is in their buying process.

Why Are Product Videos Worth the Time and Effort?

When most consumers think of product videos, they think of large-scale
productions that are most likely out of their price range. True, product
videos might cost upwards of $50,000, but they don't have to be that
way. With new video platforms like Flykup, you can create a product for
next to nothing and host it straight on your website.

Regardless, the material you generate is still a direct expression of
your business and product. As a result, the video you create should
accurately reflect your brand's story and voice while also engaging your
target audience.

So, do product videos pay off?

Absolutely. There's no disputing how powerful a video of your product in
action can be for attracting new buyers. More significantly, there is
enough evidence to indicate that video enhances consumer engagement and
purchases at this stage. Product videos will always be worth the cost,
even if you only look at it from a commercial aspect.

The Different Types of Product Videos

As we mentioned before, product videos aren't a one-size-fits-all
solution. Yes, some components (such as your brand's voice and
aesthetics) should be present in every piece of content you create.
However, there are a variety of techniques to creating product videos,
each of which serves a different purpose.

Let's take a look at the three primary types of product videos to think
about.

Storytelling Videos for Products

Product story videos have grown in popularity among brands and
businesses looking to differentiate themselves from the competition.
You'll be able to properly show how your product will favourably
influence your clients' daily lives by using your product's story.

Furthermore, product story videos are adaptable in that they may be
utilised to target buyers at any step of the buying process. This is
especially true when you're promoting a product that people haven't
heard of before.

The purpose of product story videos isn't necessarily to sell or
convert. While they may undoubtedly achieve those goals, they're also
great for raising brand recognition and establishing an emotional bond
with your target consumer.

Explanation and demonstration

Demonstration product videos aren't as diverse as their story
equivalents, but they may be just as powerful in getting your buyer to
the finish line. Here's what we're talking about.

Demonstration videos targeting individuals who aren't familiar with
your product might result in little to no interaction. Even if you think
your demonstration or explanation video is fascinating and entertaining,
watching it takes a lot more work.

Demonstration videos are an excellent choice for a consumer who is
aware of their present issue and wants to learn more about how your
product works as a solution. You might just be able to encourage your
audience that your product is the solution they've been seeking for by
properly displaying it.

Customer Feedback

In the marketing industry, there's a concept called as social proof. In
its most basic form, social proof refers to the idea of people being
influenced to replicate the actions of the crowds. It's why organisations
like Yelp have been so successful, and why brands have invested
extensively in influence marketing.

When the only information available is statements made by the brand
or business itself, it's understandable for a buyer to be cautious about
a product. Consumers have grown more knowledgeable and aware of
most organisations' marketing strategies.

Instead, customers have come to rely on one another to find out
whether a product is worth buying. They'll do their homework and see
what others have to say. This is where your product's customer review
videos come in helpful.

You'll almost certainly have consumer groups if you have an excellent
product. In other words, people who have bought your product and are
prepared to spread the word about it. However, keep in mind that these
videos should not sound staged. The more sincere you are, the better.

Flykup's short-video Web Story Product Videos

If you've followed marketing trends over the last decade, you're well
aware of the value of short video content. By assisting customers in
reducing their attention span, social media has thrown the marketing
industry on its head.

Which begs the question: why spend thousands of dollars on
high-budget product videos when bite-sized content would be enough?

Flykup is bringing the web story video format to your website instead
of depending on social media. Short product videos have already
increased on-page engagement metrics and, more crucially, revenue for
our clients.

You may present your goods in a whole new light by embedding web
story videos straight on your website. Highlight key features, give an
exceptional user experience, and bring your product to life by lifting it
off the screen.

Take a look for yourself. Simply click the "Get Started" button to begin
creating your first Web Story video.

About Us:

Flykup is a B2B Web Story platform whose offerings allow any website
or app to publish their own Web Story content or leverage the Flykup
content library, increasing engagement and conversions while also
giving them access to their own traffic data and the ability to monetize
through ads. Flykup mission is to empower the open web with tools
hat enable Stories engagement outside of the walled gardens.